![]() ![]() Caterina creates three different moodboards targeting different parts of this project, but you can stick to one if you like. It’s now your chance to start visualising your ideas through a moodboard. And, if you like your notes to look a little neater, use the leftmost drawing tool labelled with a capital “A” – this will convert whatever you write to typed text.Ĭaterina Bianchini: I always begin a brief with three simple questions: What is the brief asking? What is the aim of the brief? And finally, what do you want the outcome of the brief to be? These questions allow for a solid foundation for any project and ensure you have understood the brief. ![]() If you’re working on an iPad with an Apple Pencil, you can draw perfectly straight lines between words and ideas just by holding down your pencil for a little longer after drawing your line, you can do this for other shapes too. Grab yourself a pen and paper or work into the Notes app to get some initial thoughts down, following the process Caterina outlines below. But before we go anywhere near Procreate, you need to first figure out what that word signifies to you. Use #CreativeNewWorld and #TodayAtApple for a chance to be featured on It’s Nice That, and make sure to tag as Caterina will be keeping an eye out for your work too.Ĭaterina’s brief asks you to draw letterforms that express what change means to you, and eventually turn that into a poster. We’ll be sharing some of our favourite responses to the Creative Guides on It’s Nice That towards the end of New World, so make sure you share whatever you make during this Guide on social media. It’s up to you how in-depth you take things. The Guide is also designed to be flexible timewise – you can spend an hour, a day or a week. Step 05: Tweak these letterforms to express a feeling. Step 01: What does change mean to you? Step 02: Research and moodboard your theme. In total, there are six steps in the project: You’ll then use these letterings to design a poster that advocates for change. It has also helped to form many new brands from across the art, music, fashion and cultural sectors.įor her Creative Guide, Caterina is going to take you through the process of hand-drawing letters which embody what change means to you. This soon led to the formation of her own branding studio, Nari, which to date has collaborated with high-profile clients such as Nike, Apple Music, Vogue, Selfridges and Somerset House. She began honing her craft at some of London’s top design studios, before moving on to building the creative team at UK music pioneers Boiler Room. Whether you’re interested in learning more about poster design, how to create imagery in AR or the process of composing portrait photography, at the end of each Guide, you’ll have completed a full project and will have new skills to take into your own creative practice.Ĭaterina Bianchini is an award-winning graphic designer who has carved out a niche through her experiential and high-energy design style. In these Guides, you’ll have the chance to follow along the stages of a project step-by-step. ![]() As part of New World, we’ve worked with five artists, designers and photographers on a series of Creative Guides, designed to teach you tangible skills in an engaging and hands-on way.
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